Amy Schumer had nothing but discouraging experiences with wardrobe stylists until she met Leesa Evans ('Bridesmaids', 'Trainwreck') and learned some simple techniques to choose what looks good on her and makes her feel beautiful. Leesa and Amy decided to share these tools with those less fortunate, who can't afford styling help, and are in great need of the confidence brought from feeling your best.
StyleFund was launched at an event at the Goodwill of Southern California where Leesa and her team of wardrobe, makeup and hair stylists did makeovers for 50 homeless women who wanted to enter the job market.
To launch their site for StyleFund, they asked Production for the People, run by Carolyn Chen and Pam Tarr, to create a video and stills about their mission, with the Goodwill event as the backdrop. PFTP gathered on ALL women, multi-talented crew, led by director Tamara Rosenfeld, to capture the moving experience of the event.
With their agents at United Talent Agency arranging press and promotion, the Today Show covered the event with interviews by Maria Shriver, and StyleFund was born!